An accurate forecast of adoption can be the cornerstone of your investment and strategic planning decisions. The quality of your technology adoption forecast is intimately dependent upon the representativeness the size of the target pool of POTENTIAL adopters.
This distance-learning course will outline how to define primary segments, identify inclusion and exclusion criteria, and establish defensible forecasts of target pools within which a technology is adopting or will adopt:
Determinants of segmentation in a forecast model
A primer on populations, incidence and prevalence-based forecasting
The impact of launch date and target pool availability: when and how to prorate
Modeling the relationship between launch strategy and target pool size
When segments are emerging: When one technology is enabled by adoption of another
All attendees will receive a FREE workbook that includes all examples provided in the course.
Forecasting Segments and Target Pools for Technology Adoption
Modality: Didactic and experiential Prerequisites: None
