The goal of this training is to establish an in-depth understanding of technology adoption and forecasting methods. Upon completion of the course, participants will have constructed multiple models of adoption forecasts, representing a wide spectrum of potential applications.
Conceptual fundamentals of market share
Determinants of market share
Models of market share
Linear
Competitive interactive share
Multi-factor model with static values for share determinants
Multi-factor model with dynamic values for share determinants
Modeling the market share impact of innovation lag
Disruptive events
Disruptive events (non-competitive)
Modality: Didactic and experiential
Prerequisites: Fundamentals of Strategic Forecasting Tuition: $1,499
